Digital Marketing Consultant

Digital Marketing Consultant

Welcome to my website. My name is José María Martínez Burgos, although I am usually known by my nickname, ‘Hafo’. I am a Digital Marketing consultant and I offer different services that you can consult on this website.

marketing digital

Digital Marketing

Design and execution of digital marketing strategies based on measurable objectives. Google Ads, Facebook Ads, Instagram Ads, TikTok Ads, etc.


Courses, conferences and workshops on Video game Creation, Social Media, Digital Marketing, Analytics and KPIs. Google Analytics, Google Data Studio, etc.

Video Games

Coordination, promotion and financing of video game events. Marketing specialized in user acquisition and monetization.


About me

I have a professional experience of 20 years in the field of digital marketing, working on the client side, the agency and as a freelance consultant. Since 2017 I work as a Digital Marketing Consultant for various clients, such as Alianzo, DigiPen, Batura Mobile Solutions, hobbiespot, Vudumedia or Ubiqa. I set up digital strategies, execute online and offline actions, coordinate teams, etc. I work mainly in SEM, SEO and SMO, very oriented to the achievement of business goals and always based on data.

I also coordinate the F&S Play awards at the Fun & Serious Game Festival. Previously, I have been the coordinator of the AzPlay International Indie Video Game Festival, organized by Azkuna Zentroa in Bilbao, since 2010. And I regularly develop and publish applications and games.

Before working as a freelance Digital Marketing Consultant I worked in several companies. Between January 2014 and December 2016, he was responsible for digital marketing, communication, analytics and user acquisition at WiMi5, a spin-off of Tecnalia that consists of a cloud platform that facilitates the creation, publication and monetization of HTML5 video games.

Between 2011 and March 2013, I was a founding partner and head of business development and marketing at DADA Company, a publisher of interactive electronic books for children, winner of the ‘Oscars’ for children’s apps and highlighted by Apple on numerous occasions.

From 2002 to 2010 I was a founding partner of Animatu, a pioneering company in Spain dedicated to the development of video games for mobile phones and mobile marketing.

Training as a Digital Marketing Consultant

I have a Master in Digital Marketing, Bachelor´s Degree and also Diploma of Advanced Studies in Fine Arts. This training, together with the certifications and accumulated experience, endorse my work as a digital marketing consultant.

I am specialized in the world of Apps, mobile marketing and videogames. Over the years I have been trained in technical aspects (Web development and video game development), business management and business development (ICEX PIPE program) in the creative industries sector. My areas of specialization in digital marketing in Bilbao are the management of online advertising campaigns, both in Google Ads and Facebook Ads, Instagram Ads, Linkedin Ads or TikTok Ads, and data analysis with tools such as Google Analytics, Google Data Studio and Supermetrics, which I work with on a daily basis.

I am a certified consultant in Google Analytics, Google Ads, HubSpot Inbound Marketing and in data analysis for Digital Marketing.

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